In the bustling world of Christmas light installations, making your business stand out can seem daunting. However, with a bit of creativity and dedication, you can shine brighter than your competitors. Whether you're a window cleaning service adding festive lights, a power washing company expanding into holiday décor, or an established Christmas light installation company, here are five strategies to ensure your business is the go-to for holiday cheer.
Offer Unique Lighting Designs
Stay ahead by offering creative and unique lighting designs. Get inspiration from the various professional installer forums on social media. You don’t have to be the first one to take the risk on a new idea. For example, 36” space lighting sockets have beautiful “halo effect” in trees as the lights hang much more randomly than 12” spacing sockets. Don’t be afraid to mix colors too. Also, combining warm-white and pure-white will give an elegant European look to the display. This can easily be achieved with mini lights that already have these combinations.
Provide Exceptional, Personal Interactions
A seamless customer experience from start to finish can set you apart. Prompt responses, professional conduct, clean trucks, friendly crews with uniforms, and post-installation support will earn you loyal customers and glowing referrals. Due to the creative nature of the Christmas light installation business, you can expect an average of 20 touchpoints per customer per season. This includes everything from marketing to the final removal and follow-up. Ensure your systems and your team are ready to effectively address each touchpoint. They have to be methodical and tap into the customer’s decision-making process.
Remember: you are not selling Christmas lights per se. Instead, you are selling a look and a convenience. It’s your job to provide assurance to the customer that they will get each of these when working with you.
Always follow up by asking your customer for a review. This can be automated on most CRMs. Reward your team when they get a 5-star review. If you get a less-than-stellar review, you’ll be able to react before it becomes a widespread problem. Nothing sets companies apart better than how they handle a recovery from bad service. So have a plan in place when (not if) a hydraulic line from a lift breaks in a beautiful driveway, for example.
Sustainable Practices
Highlight your commitment to sustainability by using energy-efficient LED lights and eco-friendly materials. Educate your clients on the benefits of green lighting solutions.
Offer Permanent Lighting
This is the biggest shift in the industry since the introduction of LEDs. It’s more scalable and easier to install than you think when using a product like Chromaglow. Its vinyl tracks are easy to cut on the ladder compared to aluminum alternatives, which are challenging to work with and require a lot of ladder climbing. Furthermore, Chromaglow installations are a snap without the need for cutting or splicing wire.
Comprehensive Service Packages
Offer packages that include installation, maintenance, and removal of lights. Provide options for customization, seasonal updates, and even off-season storage to add value. Customers want easy, and there’s significant perceived value when they can understand what the results will look like, how they will feel, and what the entire interaction with your service will be without having to think too hard.
Standing out in the Christmas light installation industry requires a blend of creativity, quality, and exceptional customer service. By implementing these strategies, you'll not only attract more clients but also build a loyal and repeatable customer base that values your unique offerings.