Our Webinars

Topic 1: Set Yourself Up to Do $1M in Holiday Lights

  • Date

    October 15th, 2024

  • Time

    5:00 pm - 6:00 pm PST

Join Paul Baluch, founder of the Holiday Lights Academy, for an exclusive online seminar where he reveals how you can achieve $1M in revenue by installing Christmas lights. With over 17 years of experience in scaling businesses and driving exponential growth, Paul will share the strategies that made him a market leader in the holiday lighting industry.

During his time at Shack Shine, Paul launched their Christmas Lights division, turning it into a top revenue generator across North America. Now, through his work with the Holiday Lights Academy, he’s dedicated to helping entrepreneurs add holiday lights as a service with proven systems, processes, and training designed for success.

Whether you're just starting or looking to scale, Paul’s insights will provide the roadmap you need to maximize your off-season efforts and dominate the holiday lights market. Don't miss this opportunity to learn from an expert who has helped businesses grow by 4700%, contributing to $100M+ in revenue across 150+ locations.

Register for the online seminar

Topic 2: 10 sales and marketing tactics to hit your holiday lights goal.

  • Date

    November 7th, 2024

  • Time

    5:00-6:00 pm PST

Are you looking for practical ways to meet your holiday lights business goals this season? Join us for a dynamic online seminar where we’ll reveal 10 actionable sales and marketing tactics that will help you achieve and even exceed your holiday lights revenue target.

From proven marketing strategies to customer acquisition techniques, this session will cover everything you need to stand out in a competitive market and maximize your sales. Whether you're just starting or aiming to scale, these tactics are designed to help you attract more customers, close more deals, and build lasting relationships that keep your business growing season after season.

In this webinar, you’ll learn:

How to craft marketing campaigns that drive more leads

Strategies for upselling and cross-selling to maximize each sale

Proven methods for converting prospects into loyal customers

And much more!

If you're serious about hitting your holiday lights goals this year, this webinar is a must-attend event.

Register for the online seminarAre you in Vancouver? Attend in Person

Topic 3: Driving profitability towards the end of the season

  • Date

    November 21st, 2024

  • Time

    5:00-6:00 pm PST

As the holiday season winds down, it’s crucial to make every sale count and drive profitability in the final stretch. Join Paul Baluch, founder of the Christmas Light Academy, for an insightful online seminar where he will share strategies to maximize your profit margins and close out the season on a high note.

In this session, Paul will reveal key tactics for maintaining momentum, increasing sales, and keeping your business thriving, even as customer demand begins to taper off. You’ll learn how to leverage late-season opportunities, optimize operations, and keep your team motivated to ensure your holiday lights business finishes strong.

Key takeaways include:

How to create urgency and capitalize on last-minute customer needs

Pricing strategies to boost end-of-season profits

Ways to streamline operations and reduce costs for maximum efficiency

Register for the online seminar

About Paul Baluch

Paul Baluch, a seasoned services and franchising executive with 17+ years of experience, excels in growing and scaling businesses. As an entrepreneur, advisor, and investor, he's led teams contributing to $100M+ revenue, 150+ locations, and 4700% growth.

During his tenure at Shack Shine, he launched Christmas Lights, making it a top revenue generator and a North American market leader.

Currently focused on the Holiday Lights Academy, Paul helps entrepreneurs add holiday lights as a service, providing proven systems, processes, resources, and training for a successful launch.

Beyond work, Paul enjoys skiing & snowboarding, mountain biking, and playing hockey, soccer, and golf, along with a love for travel.