Want to close more sales without feeling pushy or fake?Understanding the emotional side of buying is one of the most powerful tools you can add to your sales strategy.

In this FREE interactive livestream, Big Star Lights' founder Daniel Cowan will walk you through practical techniques that actually work - no cheesy tactics, just real ways to build trust, connect with clients, and sell with confidence.

Whether you're new to selling or a seasoned pro, this session will help you master the emotional triggers that lead to bigger contracts, faster closes, and happier customers.

Key Takeaways:

• How emotions drive buying decisions (and how to tap into them ethically)
• Real-world sales strategies that feel natural, not forced
• How to build instant rapport with prospects
• The small tweaks that can massively improve your close rates

This session is part of our Pro Installer Connect series - a collection of interactive livestreams created for pro installers and home service pros who want to level up their business skills and connect with like-minded people.

Everyone's welcome. It's free. Come learn, connect, and grow with the community.